Facebook and Instagram continue with their threats to leave the EU. This is because data transfer agreements between the US and EU have been made invalid. Meta, the company that owns Facebook and Instagram, requires the ability to transfer data back to the US in order to offer its services. Without this ability, Meta may not be able to operate fully in the EU.
A recent video from TLDR News EU discusses some of the key reasons why Meta may end up leaving Europe. This would, of course, be devastating to the company as well as many individuals and businesses that rely on Meta services such as Facebook, Instagram, and Whatsapp.
Many photo and video creatives use social media as a way to promote their services. Even with the recent change in Instagram’s priorities (as it now prefers short video clips called Reels), the platform remains a powerful tool that can help build a business.
Interestingly, one of the ways that Meta could overcome the data transfer issues between the US and the EU is by becoming a federate. As discussed in the video linked above, Meta would be required to set up servers within the EU and house most of the data locally. Only certain crucial data would be allowed to transfer back to the US; however, the majority of data would remain in the EU.
Unfortunately, Meta doesn’t seem to be interested in this idea, and this could potentially lead to a nasty fallout between Meta and the EU.
As of right now, it’s not clear what the outcome of this could be. However, this may end up being a bigger problem for Meta than it would be for residents in the EU. Sure, the short term may hurt, but it’s likely that most users will find another platform or way to promote and communicate with their audience.
Check out the video linked above for a detailed dive into this subject.